THE TEAM OVER IN THE UNITED SATES GIVES US AN INSIGHT INTO THE SUCCESS OF MANHEIM IN 2021.

You’ve heard the refrain seize the momentum echoing throughout 2021. Nowhere has that momentum been more in evidence than the surging wave of digital transactions we’ve seen over the past year: 80% of all Manheim transactions are occurring digitally, Simulcast transactions are up 204% over prior year, and we’ve seen 30% year-on-year growth in new bidders on Simulcast.

It would be easy to dismiss this evolution as circumstantial—dealers had no choice but to interact with us digitally in much of the past year, after all. But the data shows that these trends are here to stay, and even more importantly, that we’re increasing overall market share. That’s because the unique mix of channels we offer—and the service we provide—has no parallel.

It’s no secret that the hot market is squeezing commercial inventory. The upside is that bids per offer are at an all-time high, topping 12 per vehicle—about five of those in lane and seven on Simulcast. On the Digital side that’s only a slight drop from last summer when Simulcast was the only choice, which means dealers aren’t switching from Digital to physical, but engaging in the best of both worlds. Increased bids make us attractive to sellers who know they can get the best return with Manheim—and we’re seeing that increased engagement in the numbers. Simulcast attendees per lane crushed last summer’s record, hitting 585 in early April. The number of true unique and total attendees both Simulcast and Physical has also hit a record-breaking high. These are stunning proof points of how digital and physical are working together.

Nowhere is this progress more evident than on the offsite side, where we’re seeing growth to the tune of 152% YoY. The offsite space encompasses two highly successful programs: Manheim Express and Private Stores, the digital upstream programs that support off-lease turn-in. We know that cars are selling upstream more than usual in the current market, and we want as much of that business as possible to stay with us.

A couple of major tech updates are also shoring up our ability to move faster in the future. The relaunch of the new Manheim.com speaks for itself, considering that over three-quarters of the 100k users with access are staying on the new experience. The new Manheim mobile app has also launched nationally, and like the new m.com focuses on a seamless end-user experience. Robust technology platforms like these form the foundation of what we do, and position us well for any number of future product and technology updates that will thrill our clients.

The key takeaway is this: with our unmatched multi-channel approach, Manheim is performing incredibly well in the United States. Our progress offsite, together with the winning combination of online and in-lane is more than up to the challenges of the current market. We’re seeing bidder and buyer engagement like never before. Manheim has the biggest audience, so we offer the most value. We have better sales and the highest retentions in the industry. And our experiences on every channel are engaging and intuitive—this will keep clients (and inventory) coming back to Manheim.

BETTER TOGETHER

OFFSITE AND UPSTREAM

FOUNDATIONS FOR THE FUTURE