We also held two live panels discussing interesting automotive topics, such us 2021 industry trends and the importance of car inspections for car sales. We took the opportunity to present the first-ever KBB Awards for Best Resale Value to industry winners live, which we promoted in partnership with Quatro Rodas Magazine. More than 800 people watched the live presentation where we delivered the trophies for the winners.

Fenauto was the perfect opportunity for us to reintroduce Cox Automotive Brazil and all our products and services. With feedback thus far very positive, we believe that our efforts were really well received and that we delivered a successful introduction to target audience of dealers who were eager to know what’s new at the industry.

This is why all of our efforts to put together a comprehensive, intuitive and meaningful content paid off, because we managed to convince the industry of the importance of our efforts for the industry as whole.

Cox Automotive just set a very important milestone in its recent, but already successful history in Brazil. At the last Fenauto Congress, the company not only grew the its awareness but continued to build equity in its proposition for the industry through the introduction of products like DT Portal, KBB and the CoxPraVocê platform.

CoxPraVocê is a platform that congregates all of Cox Automotive’s products and solutions in Brazil (Kelley Blue Book, Dealertrack and Manheim), plus services from other key industry partners (insurances, car inspection, market data, etc.) to provide a wide array of opportunities for dealers to improve their productivity and revenue. Consider it a one-stop shop for building efficiency and effectiveness in the car buying journey.

With a focus on used car dealerships, Fenauto is Brazil’s equivalent of NADA, CADA or CDX and represents almost 50,000 dealers from all over the country, distributed in 26 regional dealership associations. Held annually, thousands of dealers get together with key industry players, such as banks, marketplace and classified sites, insurance companies and other solution providers, in order to get up to speed with what is new for their business and to discuss better ways to buy and sell more used cars.

As a result of the pandemic, the 9th edition of the event was held virtually for the first time ever. However, even considering the challenges, the acceptance was surprising: more than five thousand people registered to visit Fenauto’s Congress online platform and had the opportunity to watch the main events and visit all sponsors’ virtual booths from November 24th to December 1st. Our participation at the event was remarkable! We had more than one thousand visitors at our booth that got to watch the videos and live remarks we presented at the event, tailored specifically for the congress’ audience. In total, we had seven special contents for the event, ranging from institutional videos introducing Cox Automotive to the navigation of CoxPraVocê platform.